Florence

Travel also the same ancient paths where the early Native American settlers carved out a thriving community imbued with their mystical culture. The Singing River influence their way of life just as it compelled William Christopher Handy to reproduce the sounds of our unique Southern Soul.

From the houses on the bluffs overlooking the Tennessee River to the beautiful and historic homes in the city’s downtown area, life in Florence is full of beauty.

Whether you’re looking to do business in Florence, visit us, or looking to relocate, this is the website where you can find anything about the City of Florence.

We have an excellent climate, with four gentle and distinct seasons; terrific recreation opportunities, and the beautiful Tennessee River at our southern boundary; a thriving retail and manufacturing economy; a reverent sense of history and culture; superior schools; and the friendliest people in the world. This is a great place to live, work, and play!

Shoals Chamber of Commerce
The Shoals is considered a very affordable and likable place to live, in the view of many college and business experts who study a combination of factors used to determine an area’s quality of life. The Shoals consists of Florence, Muscle Shoals, Sheffield, and Tuscumbia, and occupies approximately 1,425 square miles of land in Colbert and Lauderdale counties of Northwest Alabama.

Business and Industry in the Shoals draw from a civilian labor force in excess of 410,000 workers from a thirteen county area. A recent independent economic assessment of the commuting watershed noted the population growth for the Shoals is expected to be significant, contributing to the available supply of labor.

North Alabama is an area of unsurpassed beauty — a region of natural wonders where you will find miles of riverside parks, communities of diverse cultures, and a treasure chest of vacation destinations. The Shoals area is one of these treasure chests in North Alabama. The Shoals is made up of four cities in the northwest corner of Alabama.

Our Chamber is the organization of influence that enables Shoals area citizens to achieve a higher standard of living and a better quality of life through the economic successes of its members. As a Chamber member, you will be associated with more than 1,000 other Shoals area businesses employing more than 45,000 people. The Shoals Chamber is one of the TOP 10 largest Chambers of Commerce in Alabama.

Stories of overcoming adversity abound throughout the Shoals, from enduring the battles of the Civil War era to the inspirational accomplishments of Helen Keller.

Today the “Shoals” area is includes Florence, Muscle Shoals, Sheffield and Tuscumbia. Florence is the largest city in Lauderdale County. The small town flavor of our soul and the large city refinement are evident as your stroll through our charming historic districts, play 18 holes of world class golf, reel in a trophy size bass or indulge yourself in our tantalizing array of southern cuisine .

Florence enjoys four distinct seasons with moderate climates. The yearly median temperature is 62° F with a 43° average for January and 85° in July. Rainfall averages fifty inches annually, and occasional snows last only for a short time.

Ranked as the fifth safest place to live in the nation, The Shoals is perfect for your future vacation or retirement!